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About the brand

PHYTO OUR STORY

Behind PHYTO’s dedication for beautiful and healthy hair through plants lies a long, scientific path and unique formulation from plant to product. Created by Patrick Ales, inventor of the blow dry and stylist to the stars, in 1968, PHYTO was the first natural hair care brand with a range of supplements, shampoos, styling and treatments designed to nurture all hair types and textures.