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About the brand

Urban Decay - About the Brand

Urban Decay was born in Southern California in 1996, when we disrupted the industry’s sea of pink-dominated counters. Badass cruelty-free, high-performance makeup. Reinvention over perfection. Inspiration without replication. Kindness over cruelty. Unsubscribe from beauty telling you to be pretty. Be whatever you want to be.PRETTY DIFFERENT.

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