Specially formulated for blonde, highlighted, bleached and grey hair, Joico Color Endure Violet Shampoo (300ml) helps to neutralise unwanted yellow or brassy tones with a high level of violet dye.
As well as correcting the tone of your locks and enhancing vibrancy, this gentle shampoo effectively cleanses your hair of excess oil and impurities, leaving it completely revitalised. Your hair will be left looking brighter and feeling stronger, as well as being protected against environmental and physical damage.
Directions of Use:
- Apply to wet hair and massage into a lather.
- Rinse thoroughly.
- Follow with conditioner.
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Joico Colour Endure Violet Shampoo 1000ml
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Swear by this!
The only purple shampoo that keeps your hair feeling hydrated. Keeps it the colour you want removing any brassy tones.
by Gayle Verified Purchase
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Silky Smooth
If you want silky smooth hair that lasts and feel so healthy then this is for you!
by Gayle Verified Purchase
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Best purple shampoo
Won’t beat this brand. Great for toning blonde hair
by Joanna Verified Purchase
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Good product
I bought it for my friend. She used this for the first time and was pleasantly surprised. The smell is pleasant without being overly heavy. It rinsed out cleanly without any residue.
by Yanina Verified Purchase
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Brilliant!!
Love this shampoo! Always makes my hair feel so good after using it and you don’t need to use too much of it either so lasts a while. I’ve noticed my hair feels healthier when I use Joico products and has definitely grown since using them too. I definitely recommend!
by Han2417 Verified Purchase
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Best blonde shampoo
The cheapest I can find on line. Always delivery quick, the best blonde shampoo I've yet to try.
by Laura1983 Verified Purchase
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Great product!
Lovely product, smells great and my hair feels in better condition already after using it 3 times!
by Hana2417 Verified Purchase
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Meh
Well it's not sulphate free as claimed in the description. It dries my hair out quite a bit. The conditioner is alright but it definitely feels like it leaves some sort of residue in my hair which has it looking rather dull. It doesn't foam up easily so end up using more and because the colour is so strong it stains my nails every time I use it! It doesn't really have any particular smell to it either...think I'll go back to my regular shampoo and conditioner
by Jo Verified Purchase
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