In stock | Usually dispatched within 24 hours
Shipping from the UAE. Delivered in 1-2 working days from dispatch. Additional import duties and taxes (including VAT) may be applicable.
Trending as 'the pink serum', The Ordinary's Soothing and Barrier Support Serum is a multi-active solution developed for sensitive skin and those prone to redness.
Providing an immediate 86%* boost in skin hydration, the serum is enriched with sugar-based humectants to lock in moisture and nourish the skin barrier. Vitamin B12 gives the serum its signature pink hue while maintaining the skin’s natural moisture levels. Bisabolol and gallic acid derivatives combine to visibly soothe the skin and reduce the appearance of redness.
The serum should be implemented into your prep, treat and seal regimen as step treat. It is recommended to apply after other similar water-based serums but before oils and creams.
*Clinical testing in 34 people, 2 x per day for 6 weeks.
Aqua (Water), Propanediol, Isodecyl Neopentanoate, Pentylene Glycol, Niacinamide, Hexyldecanol, Cetearyl Alcohol, Xylitylglucoside, Ceteth-20 Phosphate, Anhydroxylitol, Ethyl Linoleate, Asiaticoside, Asiatic Acid, Madecassic Acid, Naringenin, Cyanocobalamin, Panthenyl Triacetate, 4-T-Butylcyclohexanol, Hydroxyphenyl Propamidobenzoic Acid, Cetylhydroxyproline Palmitamide, Bisabolol, Brassica Campestris Sterols, Sphingolipids, Phospholipids, Epigallocatechin Gallatyl Glucoside, Gallyl Glucoside, Propyl Gallate, Xylitol, Zingiber Officinale Root Extract, Stearic Acid, Dicetyl Phosphate, Isoceteth-20, Xanthan Gum, Trisodium Ethylenediamine Disuccinate, Tocopherol, Dehydroacetic Acid, P-Anisic Acid, Phytic Acid, Sodium Phytate, Sodium Citrate, Sodium Hydroxide, Benzyl Alcohol, Ethylhexylglycerin, Phenoxyethanol, Chlorphenesin.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together

This item
The Ordinary Soothing and Barrier Support Serum 30ml
90 AED
Other Customers Bought
Customer Reviews
5 stars rating 191 reviews
4 stars rating 68 reviews
3 stars rating 28 reviews
2 stars rating 3 reviews
1 stars rating 5 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Hydrating
Lovely hydrating serum. It is bright pink in colour so gives you a glow. Has reduced some redness but will need to use longer to see further benefits.
by Sherri T Verified Purchase
Was this helpful?
I like it!
Lovely texture and also feels soothing on the skin. Sits great under make up. Can’t say I see a lot of difference but it’s definitely worth persisting with. Well done the Ordinary!
by Natalie Verified Purchase
Was this helpful?
Worth it
At first glance you may think that this is a slightly more expensive item from the ordinary, however it is WORTH IT! I have used this everyday since receiving and it is amazing. It almost creates a protective balm for the face but feel invisible on the skin. Can apply makeup over the top with no issues. Also very aesthetically pleasing as it’s bright pink!
by Leigh Verified Purchase
Was this helpful?
Great Product
It’s a Lovely serum, my Skin feels smoother and hydrated.
by Sandy Verified Purchase
Was this helpful?
Great
Really helps my rosacea. Little goes a long way too. Good value
by Chub Verified Purchase
Was this helpful?
5 star soothing
All of the below, plus it gets rid of redness too! Does what it says.
by Jac Verified Purchase
Was this helpful?
The pink one
Really liked this serum. Fab pink colour! Definitely calms and soothes the skin and leaves it soft. Doesn't smell the best but it does so much good it didn't bother me.
by Jac Verified Purchase
Was this helpful?
Good but…
Good product but I do think it feels a bit sticky when it first goes on. My skin definitely feels more hydrated but I’m not sure it has helped with redness? I will carry on using for now but unsure if I would purchase it again?
by Holly Verified Purchase
Was this helpful?
No significant improvement
Left skin soft and moisturised however i would not re-purchase.
by Emma Verified Purchase
Was this helpful?
Surprisingly good
I’ll admit I was skeptical at first on what this serum would actually do and thought the colour would stain my skin. However I was very wrong! The colour didn’t stain my skin and the serum hydrated my skin. It is very gentle and leaves a lovely glow. It will be a staple in my skin routine now. Definitely recommend!
by Teresa Verified Purchase
Was this helpful?