In stock | Usually dispatched within 24 hours
Shipping from the UAE. Delivered in 1-2 working days from dispatch. Additional import duties and taxes (including VAT) may be applicable.
Trending as 'the pink serum', The Ordinary's Soothing and Barrier Support Serum is a multi-active solution developed for sensitive skin and those prone to redness.
Providing an immediate 86%* boost in skin hydration, the serum is enriched with sugar-based humectants to lock in moisture and nourish the skin barrier. Vitamin B12 gives the serum its signature pink hue while maintaining the skin’s natural moisture levels. Bisabolol and gallic acid derivatives combine to visibly soothe the skin and reduce the appearance of redness.
The serum should be implemented into your prep, treat and seal regimen as step treat. It is recommended to apply after other similar water-based serums but before oils and creams.
*Clinical testing in 34 people, 2 x per day for 6 weeks.
Aqua (Water), Propanediol, Isodecyl Neopentanoate, Pentylene Glycol, Niacinamide, Hexyldecanol, Cetearyl Alcohol, Xylitylglucoside, Ceteth-20 Phosphate, Anhydroxylitol, Ethyl Linoleate, Asiaticoside, Asiatic Acid, Madecassic Acid, Naringenin, Cyanocobalamin, Panthenyl Triacetate, 4-T-Butylcyclohexanol, Hydroxyphenyl Propamidobenzoic Acid, Cetylhydroxyproline Palmitamide, Bisabolol, Brassica Campestris Sterols, Sphingolipids, Phospholipids, Epigallocatechin Gallatyl Glucoside, Gallyl Glucoside, Propyl Gallate, Xylitol, Zingiber Officinale Root Extract, Stearic Acid, Dicetyl Phosphate, Isoceteth-20, Xanthan Gum, Trisodium Ethylenediamine Disuccinate, Tocopherol, Dehydroacetic Acid, P-Anisic Acid, Phytic Acid, Sodium Phytate, Sodium Citrate, Sodium Hydroxide, Benzyl Alcohol, Ethylhexylglycerin, Phenoxyethanol, Chlorphenesin.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together

This item
The Ordinary Soothing and Barrier Support Serum 30ml
90 AED
Other Customers Bought
Customer Reviews
5 stars rating 191 reviews
4 stars rating 68 reviews
3 stars rating 28 reviews
2 stars rating 3 reviews
1 stars rating 5 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
The Ordinary Soothing and Barrier Support Serum 30ml
Been using for a week and already noticed a difference in my skin, it has given it a glow due to the hydration in it I have been using in my morning routine and night routine.
by Clo Verified Purchase
Was this helpful?
Smooth texture
This serum is pink which is different. Nice texture and feels very smooth on your skin. Used twice a day under moisturiser. I like it after using for a week. Good price point.
by Lou Verified Purchase
Was this helpful?
Amazing
I have been using it for a couple of days now and I noticed that my skin feels softer and smoother. It goes well with my skincare routine, so I'll continue using it.
by Nana Verified Purchase
Was this helpful?
WOW
I am so impressed with this serum, it is lovely to apply and my skin feels amazing, soft, calm and soothed. It goes on fine under make up too which I love. Will definitely be repurchasing this one!
by Lo Verified Purchase
Was this helpful?
Makes skin soft
I was sent this to review. It feels lovely when put on, not sticky at all. Leaves skin feeling soft and hydrated. I’m 42 so my skin needs a lot of TLC so a product like this is perfect for me. One star removed because I think it makes my rosacea a little more reddish once applied but that could be down to its pink serum colour
by Leesa Verified Purchase
Was this helpful?
Great item
Used this serum for a couple Of days and it’s really soothing and hydrating. I will Continue using it in my current skin care routine.
by Kay kay Verified Purchase
Was this helpful?
Very soothing
This is so soothing. It immediately relieves irritation from rosacea. My skin feels unreal after use, really calm and hydrated. I will absolutely repurchase this serum.
by Louise Verified Purchase
Was this helpful?
Great product
I was sent this product to review. I have only been using this for a few days but I can honestly say it has made a difference already. My skin looks less blotchy and goes really well under make up. I would recommend adding this in to your skin care routine. Work well with other products from the range.
by Claire Verified Purchase
Was this helpful?
In love!
I was sent this to review and I’m blown away by how much softer and calmer my skin feels after only a couple of uses at night. I suffer from some redness and this has reduced massively and my skin feels much happier
by Jen Verified Purchase
Was this helpful?
Highly recommend
I have sensitive skin and this has help so much in smoothing my skin and clearing my acne
by Sara Verified Purchase
Was this helpful?