In stock | Usually dispatched within 24 hours
Shipping from the UAE. Delivered in 1-2 working days from dispatch. Additional import duties and taxes (including VAT) may be applicable.
Trending as 'the pink serum', The Ordinary's Soothing and Barrier Support Serum is a multi-active solution developed for sensitive skin and those prone to redness.
Providing an immediate 86%* boost in skin hydration, the serum is enriched with sugar-based humectants to lock in moisture and nourish the skin barrier. Vitamin B12 gives the serum its signature pink hue while maintaining the skin’s natural moisture levels. Bisabolol and gallic acid derivatives combine to visibly soothe the skin and reduce the appearance of redness.
The serum should be implemented into your prep, treat and seal regimen as step treat. It is recommended to apply after other similar water-based serums but before oils and creams.
*Clinical testing in 34 people, 2 x per day for 6 weeks.
Aqua (Water), Propanediol, Isodecyl Neopentanoate, Pentylene Glycol, Niacinamide, Hexyldecanol, Cetearyl Alcohol, Xylitylglucoside, Ceteth-20 Phosphate, Anhydroxylitol, Ethyl Linoleate, Asiaticoside, Asiatic Acid, Madecassic Acid, Naringenin, Cyanocobalamin, Panthenyl Triacetate, 4-T-Butylcyclohexanol, Hydroxyphenyl Propamidobenzoic Acid, Cetylhydroxyproline Palmitamide, Bisabolol, Brassica Campestris Sterols, Sphingolipids, Phospholipids, Epigallocatechin Gallatyl Glucoside, Gallyl Glucoside, Propyl Gallate, Xylitol, Zingiber Officinale Root Extract, Stearic Acid, Dicetyl Phosphate, Isoceteth-20, Xanthan Gum, Trisodium Ethylenediamine Disuccinate, Tocopherol, Dehydroacetic Acid, P-Anisic Acid, Phytic Acid, Sodium Phytate, Sodium Citrate, Sodium Hydroxide, Benzyl Alcohol, Ethylhexylglycerin, Phenoxyethanol, Chlorphenesin.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together

This item
The Ordinary Soothing and Barrier Support Serum 30ml
90 AED
Other Customers Bought
Customer Reviews
5 stars rating 191 reviews
4 stars rating 68 reviews
3 stars rating 28 reviews
2 stars rating 3 reviews
1 stars rating 5 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Go to for my sensitive skin
Always had dehydrated and sensitive skin with eczema as an extra bonus. Use this twice a day and it smooths my stroppy skin and means the redness and itch is more under control.
by Jen Verified Purchase
Was this helpful?
My new favourite serum!
I’ve only been using this about a week and I can already see and feel an improvement. My skin has taking a bashing of late and it’s calming down really well with this. It has a slightly odd smell and fingers are left a little tacky from smoothing in but it is worth it (and both go away)!! I put it on straight after cleansing and follow with my usual routine, and in the mornings I haven’t noticed any issue with pilling or under my makeup.
by Amy Verified Purchase
Was this helpful?
Viral for a reason
This serum is great to use alongside a retinol to help support the barrier getting used to such a strong nee product. I’ve just finished it really like it, tried using another ai was recommended but it just doesn’t compare.
by Rosie Verified Purchase
Was this helpful?
very good
reduces my redness and definitely a bonus after a fresh haircut.
by adil Verified Purchase
Was this helpful?
Love this
Nice texture and leaves my skin hydrated On my second bottle
by SABINE Verified Purchase
Was this helpful?
Love this
I love this. I use this every day before and after swimming
by Ashley Verified Purchase
Was this helpful?
Pink
I am hoping this helps the redness of my skin go down especially around my nose area. Used for a while but maybe needs longer. Nice texture and colour :)
by Sophie Verified Purchase
Was this helpful?
Gorgeous colour!
My Daughter asked for this and it’s cute packaging, what a colour! She is very impressed with the product itself too
by Leah Verified Purchase
Was this helpful?
Love this
Have repurchased again! Soothes my eczema prone skin & leaves my skin feeling hydrated and plump
by Joanna Verified Purchase
Was this helpful?
Amazing product
Great for after microneedling when your skin needs help repairing the skin barrier.
by Danni Verified Purchase
Was this helpful?