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Give your eyes a just-applied look that will last all day with the Urban Decay Eyeshadow Anti-Ageing Primer Potion. The anti-aging formula glides over eyelids effortlessly to give you all-day, crease-free, vibrant colour. Formulated with advanced polymer technology, the primer fills in any imperfections, preparing lids for eyeshadow application. Just a tiny amount, applied before colour acts as an eyeshadow magnet to give you long-lasting, luminous colour. Beautifully packaged in a stunning purple ombre tube with a jewelled cap, the primer can be applied directly from the tube or with the flocked wand applicator.
PETA-certified cruelty-free and Vegan*
*Vegan formula: does not contain any animal-derived ingredients or by-products.
Smooth a tiny amount over eyelids directly from the tube or with the flocked applicator before applying colour.
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil.Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide ,Aqua (Water/Eau). [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Does the job well
Bought this after reading many positive reviews and I can say that this primer sure does its job well. I have oily eyelids, so if I want to apply any eyeliner or eyeshadow, a primer is a must for me. This primer has a smooth and light texture and when I apply it, my eyelids feel nicely moisturised. I can agree that this primer might take a bit longer to dry if you leave it on its own. However, as I usually apply it on my eyelids and then even it out with my fingertips, that's not a problem for me. So far I've tested this primer only with my eyeliner and it works well for me.
by Diane Verified Purchase
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Love
Been Using this eyeshadow primer for years fantastic product. Make sure eyeshadow allows for ages well worth buying also minimal creasing which is a plus.
by Caroline Verified Purchase
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Fab product
Does what it says - fantastic primer! Does take a while to set, but worth the wait as always leaves your shadows popping I love it 🥰
by Katie Verified Purchase
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Shadow stays put
I have tried a few eyeshadow bases and I still go back to this brand. Shadow stays put all day and colours stay vibrant. Any of the types are good, i just need a little more anti-aging help now!
by Dee Verified Purchase
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For the product not the packaging
I love this eye primer especially as it has anti aging properties built in. It goes on well and lasts all day. The only thing I have never really liked is the spatula that is attached to the lid. I'm sure it makes you waste product and makes the lid messy. But I can get past that. It's a great buy.
by Kiran Verified Purchase
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Love it!
Couldn’t live without this, eyeshadows lasts forever with this primer 🌸
by Gintarė Verified Purchase
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Perfect
Lovely long lasting finish. Doesn’t sit in cracks. Will buy again
by helen Verified Purchase
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Silky & Vivid
Pros: Keeps eyeshadow on very well. Hydrating for dry lids. Cons: This takes longer to dry down than the original.
by Kat Verified Purchase
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Excellent product
Easy to apply. Makes eyeshadow adhere well and colour more vivid. Will be a staple in my makeup regime from now on.
by Nv71 Verified Purchase
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Urban Decay eyeshadow anti- ageing primer potion 10ml
This is a must have in your make up, makes your eyeshadow look great and the eyeshadow actually stays on! Really recommend this!
by Rosie Verified Purchase
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