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Give your eyes a just-applied look that will last all day with the Urban Decay Eyeshadow Anti-Ageing Primer Potion. The anti-aging formula glides over eyelids effortlessly to give you all-day, crease-free, vibrant colour. Formulated with advanced polymer technology, the primer fills in any imperfections, preparing lids for eyeshadow application. Just a tiny amount, applied before colour acts as an eyeshadow magnet to give you long-lasting, luminous colour. Beautifully packaged in a stunning purple ombre tube with a jewelled cap, the primer can be applied directly from the tube or with the flocked wand applicator.
PETA-certified cruelty-free and Vegan*
*Vegan formula: does not contain any animal-derived ingredients or by-products.
Smooth a tiny amount over eyelids directly from the tube or with the flocked applicator before applying colour.
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil.Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide ,Aqua (Water/Eau). [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
perfect
Bought it after very good experience with the small travel size original one. Happy with the full sized anti aging one too!
by Katharina Verified Purchase
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great primer
is really good to make eyeshadow last and avoid crepey looks
by Katharina Verified Purchase
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Anti-aging? Or just weird cement...
This doesn't feel good on my skin, my eyelids become crepey and the 'filler' effect doesn't work because it will start to shrink in the lines on my eyelid and make them so much worse and so much more obvious... Usually I can find a use for makeup, find some kind of redeeming factor. But this has just ruined my faith in the Urban Decay brand completely. I like their all night setting spray but I doubt I will try any other products going forward. This product is unusable. It's going right in the bin.
by rebecca Verified Purchase
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My go to every time
I have used UD eye primer for years & it always does the job. Decided to try the anti aging one for a change now I'm a bit older so I'm sure I'll like it just as much as the original formula & hopefully it'll knock a few years off 🤣
by Sarah Verified Purchase
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iconic
simply the best, I've been using this for ages as my main eye primer and it still performs just like when the hype was alive. it's an amazing product
by Nessa
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Good staying power
Gives a lovely base to help eye makeup stay in place. It’s a lighter base than I expected. I was hoping it would give a pale colouring. But it’s excellent for make up staying power
by Jayne Verified Purchase
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Repurchase
I've repurchased this multiple times, it does what it's meant to do.
by Littlediamond Verified Purchase
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Not sure about anti-aging
Haven't used this primer for a night time look yet but held my eye colour well for the day. As yet to see the arti-aging properties but is early days
by Gilly Verified Purchase
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Love it!
Absolutely love this eyeshadow primer, keeps my eyeshadow in place all day
by Claire Verified Purchase
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Don't use eyeshadow without this
I have been using this little beauty for years and years. I never wear eyeshadow without it as it just doesn't last as long. Whether it be cream shadow or powder, I pop this on about 30 seconds before I apply shadow and it stays on all day until I remove at night. It is one of those hero products that I just won't be without and it lasts months and months. You can cut the tube at the end and keep on using it for weeks so it works out so cheaply to use. Highly recommend for any age...if you have crepey eyelids or oily, it still holds your shadow in place. 10/10
by Fiona Verified Purchase
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