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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, Vp/Eicosene Copolymer, Dimethicone, Peg-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, Ci 77891 (Titanium Dioxide), Ci 77491/77492/77499 (Iron Oxides), Ci 77163 (Bismuth Oxychloride)].
Please Note: Ingredients May Vary Per Shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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5 stars rating 112 reviews
4 stars rating 26 reviews
3 stars rating 7 reviews
2 stars rating 4 reviews
1 stars rating 4 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
PERFECT FOR OILY EYELIDS
if you are one of the oily eyelid gals like me, stop and shop! this one will lock your eyeshadow in place and won't move the whole day
by Viktoria Verified Purchase
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YOUR EYESHADOW IS HERE TO STAY (and slay!)
it simply does not allow to move any type eyeshadow you will use - whether cream sticks, or powder eyeshadows! very reliable!
by Viktoria Verified Purchase
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The best
This is one of my ultimate can't live without products. Keeps eyeshadow in place all day and some !
by Eleanor Verified Purchase
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Great product
This primer is perfect for oily eyelids. The shade is longer lasting, more beautiful.
by Katerina Verified Purchase
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Ok product
This primer does work and does help my eyeshadow stay on and enhances the pigment. I only gave it 3 stars though because I don’t find it easy to apply. Sometimes it smooths on nicely and other times it doesn’t (which is more often) and it leaves a residue type thing which the make up doesn’t sit right on.
by AJ Verified Purchase
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A staple for more than a decade!
The one product I religiously buy when my precious product runs out. When applying this product my product does not budge until I take my eyeshadow off I’ve always stayed with the original and have fair to medium skin. Worth every penny and highly recommend.
by Sian Verified Purchase
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The best
The best eyeshadow primer. Make up stays on for 24 hrs easy. No lines.
by Agnieszka Verified Purchase
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so happy!
At first, I bought such an expensive eyeshadow palettes, but all was getting ruined after a few hours as my eyelid get a little oily. I bought this to see and omg... The eyeshadows are so much more impactful and it stays 10+ hours on my eyes. I would never put eyeshadow without a primer anymore!
by Leonor Verified Purchase
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Good eye primer!
This is a good eye primer! It is on the pricier side but I have struggled to find one that works as well for me.
by Em Verified Purchase
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Good
Really sirs nice on eye, and eyeshadow goes on a treat
by DONNA Verified Purchase
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