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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, Vp/Eicosene Copolymer, Dimethicone, Peg-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, Ci 77891 (Titanium Dioxide), Ci 77491/77492/77499 (Iron Oxides), Ci 77163 (Bismuth Oxychloride)].
Please Note: Ingredients May Vary Per Shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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5 stars rating 112 reviews
4 stars rating 26 reviews
3 stars rating 7 reviews
2 stars rating 4 reviews
1 stars rating 4 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Always buy
Always use under eyeshadow keeps it put ,only thing is that it is drying
by Katie Verified Purchase
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The best
For me, it’s the best primer for clients! Holds very good, no fall out
by Ema Verified Purchase
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Best eyeshadow primer
I wanted to try this out for so long and it did not disappoint! Packaging is pretty and convenient. The wand makes the application easy. It goes on well, not cakey at all. Most importantly, it makes the eyeshadow pop and stay in place (no creasing so far). Best I have tried.
by Maja Verified Purchase
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Best eyeshadow primer !!
This is allways my go to eyeshadow primer you don’t need to use lots and it lasts ages . allways keeps my eyeshadow in place and looking fresh all day
by Elaine Verified Purchase
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very good
keeps eyeshadow on for a good time without smudging
by Roni Verified Purchase
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Great product
Really great product to prime the eyelashes - it leaves a smooth base for your eyeshadow and I’ve found it gives much longer wear to your eyeshadow - it doesn’t budge all day
by Hannah Verified Purchase
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Urban decay eye primer
This is a perfect base for your eyeshadow makes your eyeshadow stay put the whole day
by Rachael Verified Purchase
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Good product
It’s a good product - I can definitely tell the difference between when I have used and when I haven’t. Can sometimes make the eyelid a little oily
by Emily Verified Purchase
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The best eyeshadow primer
This is the only eyeshadow primer I use. Great that it dries transparent so does not effect eyeshadow colour. Holds shadow in place, stops creasing and massively increases pigment.
by Helen Verified Purchase
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Favourite
This is my go-to eyeshadow primer, you get a good amount of product, the wand makes it easy to apply, and my eyeshadow will stay on all night.
by Alex Verified Purchase
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