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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, Vp/Eicosene Copolymer, Dimethicone, Peg-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, Ci 77891 (Titanium Dioxide), Ci 77491/77492/77499 (Iron Oxides), Ci 77163 (Bismuth Oxychloride)].
Please Note: Ingredients May Vary Per Shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 112 reviews
4 stars rating 26 reviews
3 stars rating 7 reviews
2 stars rating 4 reviews
1 stars rating 4 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Wrong colour
I love the sin shade but unfortunately Eden is too thick and light. It stands out.
by Teresa Verified Purchase
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Essential kit
This primer is essential to have in your makeup kit, not only does it prevent eyeshadow from creasing but it also enhances the colour pay off from your eyeshadow. A little goes a long way.
by Sarah Verified Purchase
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Eye shadow primer
Great primer. Good natural colour on it's without the eyeshadow Goes on well and keeps the eyeshadow colour intensity
by Kate Verified Purchase
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Best primer
Love this primer, have been using it for years keeps your eyeshadow in place all day long.
by Els Verified Purchase
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Urgh
This is complete impossible to remove even with top grade eye makeup remover. It dries solid and creases.
by Mell
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My holy grail for 15 years!
I’ve been using this product for 15 years. I’ve tried cheaper ones along the way but always always go back to PP, it’s the jewel in Urban Decays crown. My eyeshadow honestly looks freshly applied even 12 hours later: I will never be without it.
by Hayley Verified Purchase
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Brilliant
Really helps keep my eyeshadow in place all day. I will be repurchasing when needed and recommend to others.
by Gemma Verified Purchase
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Superb
Cannot live without this product! I’m now on my third tube . I have oily lids which is problematic for eye shadow and this product makes sure my eye makeup last all day. It really works.
by Sarah Verified Purchase
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Can’t fault it
Shopping is straight forward and easy on ‘Look Fantastic’ and I can always find what I’m looking for plus there’s always new products to discover. I have bought Urban Decay products from their beginning and still love this brand years later. What’s great about shopping here is I can buy different brands I like, all from the one site rather than each individual products site which saves a great deal of time and saving on shipping costs
by Maggie Verified Purchase
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LOVE THIS PRODUCT
I absolutely love this product, I am now on my second bottle and will purchase again. Its a great base for eyeshadow, it makes the colour pop, stops creasing and make it last longer. I've also started using this as a primer for my under eye concealer and it works amazingly well. Such a great product
by Kim Verified Purchase
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