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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, Vp/Eicosene Copolymer, Dimethicone, Peg-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, Ci 77891 (Titanium Dioxide), Ci 77491/77492/77499 (Iron Oxides), Ci 77163 (Bismuth Oxychloride)].
Please Note: Ingredients May Vary Per Shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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5 stars rating 112 reviews
4 stars rating 26 reviews
3 stars rating 7 reviews
2 stars rating 4 reviews
1 stars rating 4 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
amazing
I have to say I have been using this product for a while now and I am a big fan. The make up really lasts waaay longer than without it. The application is user friendly. I use it daily and I highly recommend it.
by makeupfan Verified Purchase
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Noticable difference
This provides a staple base for you to work with on the eyelid and helps let eyeshadow pigments shine through at their best. Helps shadows stay on much better.
by Rachel Verified Purchase
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I like it
I mean... WOW. Best product ever for me. I have oily eyelids and when i used this product i feel very relaxing because my eyeshadows doesnt look bad. Best reccomendations!
by Ketrin Verified Purchase
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Great primer
This primer is everything! I used to use concealer as my primer until I got fed up with creasing (due to the moisture) and decided to invest in a good primer and this is it! It is super lightweight so doesnt feel heavy on the eye and really makes my eyeshadow pop AND stay in place. I have quite dry lids and it doesn't cling or emphasise anything apart from the colour of shadow and honestly it makes shadows a dream to blend!
by LaurenAnn Verified Purchase
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A must have!
Love this! It makes my eyeshadow go on flawlessly and it stays put all day with no creasing, highly recommend.
by LucyC Verified Purchase
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DIsappointed
I've heard the great reviews for this product so I decided to try it. It didn't do much good for me - I tried different eyeshadows from different brands, but it wasn't making the shadows look better than when they were applied without it. It also made the skin on my eyelids dry out in about 5 minutes after applying it, which is strange for me as I've never had any bad reactions to any product before. Maybe the product I got was from a bad batch, or maybe the quality is not as good as it used to be. I do not recommend it, especially if you have sensitive skin - mine is not sensitive and still I got a bad reaction from it.
by Dobi D Verified Purchase
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UD eye primer
I had high expectations of this product given the price tag but it disappointed me! It felt grainy going on and didn’t offer much in a way of coverage and it felt slippy to apply my eyeshadow.
by Ads Verified Purchase
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Amazing
Love it all the way. Makes my eyeshadows really vibrant and there is a lot of product in the tube as you only use a tiny bit it will last you ages
by Paulina Verified Purchase
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Love this stuff
I have used this primer for a number of years now and find it really effective at preventing my eyeliner ending up in the crease in my eye socket! I usually wear it under eyeshadow but sometimes wear it on it's own for a natural look and it really does the job. I don't wear much make-up- i.e. no foundation or anything, I can only be bothered with eye make-up and this is an essential part of that. Definitely recommend.
by TCJ Verified Purchase
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Urban decay
Amazing product. Zhou rally do get what you pay for with urban decay. My teenage daughter loves it
by Ecw66 Verified Purchase
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