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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, Vp/Eicosene Copolymer, Dimethicone, Peg-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, Ci 77891 (Titanium Dioxide), Ci 77491/77492/77499 (Iron Oxides), Ci 77163 (Bismuth Oxychloride)].
Please Note: Ingredients May Vary Per Shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Best eyeshadow primer
This is the best eyeshadow primer I’ve ever used. I have hooded eyes, without primer eyeshadows don’t last long, but this one made a significant difference in my routine ! Colours are much more vibrant, last longer and I’ve even managed to make *some* of my worse performing eyeshadows work. Absolutely worth the money !
by Steph Verified Purchase
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Ms
Best eye primer ever, very little needed doesn’t change the colour of your chosen shadow and will stay put until you decide to remove it be it 12 hours or longer
by Ann Verified Purchase
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Eye primer
I always come back to this primer. I have very hooded eyes and this last all day under my eye shadow with very minimal creasing. I'm still yet to find the perfect eye primer but this is about as close as it gets for me.
by CT Verified Purchase
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Primer
I bought this as I needed a new eye primer, it’s excellent it held my eye make up for approx 16 hours, I had on eye shadow and eye liner. I also use this as extra primer on my deeper lines in my face and it works wonders!
by Kiki1982 Verified Purchase
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Amazing
Until I discovered this product I always had trouble making my eyeshadows last the day with creasing and basically at the end of the day looking like I hadn’t applied anything. With this product my eyeshadow stays in place all day and looks great till I remove it at night! Amazing!
by Wendywo Verified Purchase
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Not that good
I bought this primer especially to use with Naked eye palette. After 3 hours I don’t see any color on my eyelids, its hidden in wrinkles. But it works better with other (Loreal) palette. My eyelids become oily (or moist) after 3-4 hours and there were better primers which helped shadows to stay in place longer.
by Ieshuanna Verified Purchase
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Fantastic
The best eyeshadow primer, tried others, they pale into insignificance. Great product.
by Oggle Verified Purchase
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It works!
Good results. Helps my eye make up stay put!
by DeeDee Verified Purchase
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Pretty nifty
So the primer on it's own is extremely subtle unless layered. However when applying eyeshadownit makes it so much easier somehow and quicker so I am impressed and will try other colours in the future. I don't find any issue with the applicator. I tend to blend it put with my finger once a splodge has been put on at the centre of the lid.
by Naise22 Verified Purchase
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Fantastic
This is an excellent product. Eyeshadow stays on all day and night keeps the true colour of the shadow too.
by Mónika Verified Purchase
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