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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, Vp/Eicosene Copolymer, Dimethicone, Peg-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, Ci 77891 (Titanium Dioxide), Ci 77491/77492/77499 (Iron Oxides), Ci 77163 (Bismuth Oxychloride)].
Please Note: Ingredients May Vary Per Shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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5 stars rating 112 reviews
4 stars rating 26 reviews
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2 stars rating 4 reviews
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
No smudge
Perfect for smudge proof makeup all day. I normally fond my eye makeup ends up smudged in the crease or faded but with this it keeps my eyes looking perfect
by Emeraldlite Verified Purchase
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Makes eyeshadows pop!
The primer potion in Caffeine is fantastic as it creates a smooth base for eyeshadow and prevents creasing. I still like and use the original primer potion, but the best thing about the Caffeine shade of eye primer v’s the original is that it makes eyeshadows stand out much more, especially the warm neutral shades. The doe foot applicator makes it easy to apply the product where you want it. A little goes a long way and it looks best when smoothed out gently with your finger or a brush. I would definitely recommend.
by LondonChic Verified Purchase
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Amazing
This is an excellent product. Eyeshadow stays on all day and night keeps the true colour of the shadow too. Will definitely reorder.
by Lyn Verified Purchase
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