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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, Vp/Eicosene Copolymer, Dimethicone, Peg-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, Ci 77891 (Titanium Dioxide), Ci 77491/77492/77499 (Iron Oxides), Ci 77163 (Bismuth Oxychloride)].
Please Note: Ingredients May Vary Per Shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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5 stars rating 112 reviews
4 stars rating 26 reviews
3 stars rating 7 reviews
2 stars rating 4 reviews
1 stars rating 4 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Eye primer
First time buying the original, would usually buy Eden, makeup applies just as nice. Have a preference to Eden but would but this again if needed
by Stephanie Verified Purchase
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Love the Original and the Anti age
Best base before eyeshadows. I love that Anti age gives more moisture and U need it less on eyelid. Original is just orignally amazing for work with clinets and for myself as my eyes also tend to make eyeshadow lines on eyelids if there is no base. Great product! My favorite and I dont even try others anymore :)
by And Verified Purchase
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Best primer
The best primer on the market. More yellow toned than the original.
by Louise Verified Purchase
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Good product
Easy to use & seems to work well
by C Verified Purchase
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Great longevity
Makes my eyeshadow last all day and the applicator is so much better now
by Nico Verified Purchase
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Great base
Loved this primer since it holds eyeshadows in place for the whole day. Works great on oily eyelids.
by Janeta Verified Purchase
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Amazing
Bought this to help my foundation stay on my nose, seems to do the job!
by leanne Verified Purchase
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Does it’s job.
This works great, my make up stays put throughout the day. Lost a point as it dries really quickly so you have to get it blended as soon as you put it on.
by Kate Verified Purchase
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Love this
This is by far the best eyelid primer, it even looks great just on its own. Eyeshadow literally doesn't budge all day!!
by Jayne Verified Purchase
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Not my favourite
Didn’t really work on me - still made my eyeshadow crease
by Eve Verified Purchase
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