Turn up the volume on fine, flat hair with the VIRTUE Full Shampoo. Formulated to enhance movement and bounce, this volumizing shampoo cleanses the hair of product build up, excess oils and impurities, while adding volume. The root-lifting formula plumps each strand to enable long-lasting body without weighing the hair down. Infused with the brand’s innovative, first-of-its-kind Alpha Keratin 60ku® protein, the ‘Full’ range is specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. Discover big, beautiful and bouncy hair with this volume enhancing formula.
Massage into damp hair and rinse.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Not the best for oily hair
I have oily hair and don’t think this shampoo is meant for me
by Dw Verified Purchase
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Very happy
It does what it should. I have thin hair and after washing with this shampoo, they have volume.
by Kristina Verified Purchase
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Very good product.
My hair looks fuller and more healthy.
by Iwona Verified Purchase
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Best volumising shampoo
This is my favourite volumising shampoo, it gives just enough volume but it’s drying. It has a great lather and beautiful scent.
by Nicola Verified Purchase
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OMG the SMELL...
This shampoo is a MUST for anyone out there who is looking for an extra oomph to your roots. I have very long, natural, straight hair. My hair is fine but I have LOTS of it so it ends up weighing its self down. This shampoo smells INCREDIBLE!!!! I got the extra volume within the roots that I was looking for, with out the drying feel that you may at times end up with when using a volumizing shampoo. Also, after the second lather and rise you absolutely get the squeaky clean feeling - which is awesome when you are someone who uses hair spray and dry shampoos 3-4 times a week. Highly recommend this shampoo.
by Isa Verified Purchase
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