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VIRTUE ColorKick Illuminating Mask 150ml

  • Paraben Free
  • Sulphate Free
  • Cruelty Free
  • Phthalate Free
  • Vegan
  • Silicone Free
  • Gluten Free
AED 332.0

332 AED

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Image 1, key claims. 92% of women felt their hair color looked more luminous and didn't fade as quickly after 2 weeks. 98% of women felt their hair color looked brighter after 4 weeks. 100% said this mask keeps hair more true between colorings. Image 2, key ingredients, mullein flowers a pgotoluminescence-based natural active that transforms UV/solar into visible, radiant light. rice protein, sunflower sprout and tara tree fruit extract - provides UV/solar protection from the color fading, distorting and damaging effects on the sun's rays. shea butter, moringa seed oil, jojoba and sunflower seed wax - nourishes and hydrates color treated tones to maximise vibrancy and tonality. Image 3, color kick illuminating mask. who = all shades of color treated and natural coloured hair. what = the first illuminating mask with a patented hair repairing protein and all natural colorants to tone brassiness, fight fade and maintain vibrancy between colour treatments. restorative treatment mask. who = all hair types struggling with damage, dullness or dryness. what = a silky to touch mask with a patented protein that instantly nourishes, hydrates and repairs hair to make it stronger, shinier and more resilient. Flourish mask for thinning hair. who = anyone dealing with fine, thin or shredding hair. what = a visibly thickening, breakage reducing volume boosting mask with a patented, reparative protein that gives thinning hair the hydration it needs without weighing it down. Image 4, what it is = the first ever illuminating mask using a patented, hair repairing protein and all natural colorants to strengthen, protect, hydrate and brighten. perfect for all shades of color treated and natural coloured hair. what it does - tones brassiness, fights fade and maintains vibrancy between color treatments. usage - after cleansing remove excess water and apply a generous amount distributing evenly through hair. leave on for 2-3 minutes, rinse well, use weekly or as needed.

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Customer Reviews

Overall Rating : 4.75 / 5 (4 Reviews)
  • 3 5 star reviews
  • 1 4 star reviews
  • 0 3 star reviews
  • 0 2 star reviews
  • 0 1 star reviews
 

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

Like it

The masks should be applied a little more and kept longer, then the hair is more beautiful and soft!

29/06/2024 by Niny
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Amazing

I’ve only used it once so far and I’m already in love with it. It lifts up the colour and leaves my hair so shiny. Really work the money.  

20/06/2024 by Paula
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High performance

I'm on my second jar hence can better assess this mask...and it's really one of a kind. Started using it in combination with the shampoo of the same line. It shouldn't be overused as it's really potent. My hair feels like "new" - smooth and strengthened. As I've mentioned, if it's used in moderation, this mask is incredible. Virtue products are my favorite along with Aveda botanical strengthening (it's better for frequent use since it's some sort of magic - no silicones to weight the hair down yet incredibly restoring). 

20/05/2024 by Ieva
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Interesting

The ingredient profile of it is unparalleled. I was very excited about the photoluminesence. It does give hair multidimensional shine. Since my hair are dry, it didn't provide enough of it.

21/04/2024 by Ieva
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