Added to your basket
A luxurious formula designed to target frizz, the VIRTUE Smooth Shampoo helps you to achieve a sleek look for a put-together finish. Formulated with the pioneering protein Alpha Keratin 60ku®, it makes for a potent treatment that’s suitable for day to day use. This superhero ingredient mirrors the keratin found in human hair, allowing it to seamlessly bind to areas that are damaged, leading to impressive reparative results. The shampoo softens rough cuticles to improve your hair’s slick appearance while increasing slip for more manageability.
Blended with Pink Pomelo, which is rich in Vitamins A, C and B1 as well as Zinc, your mane will receive a burst of nourishing goodness to give it a healthier-looking sheen. Narrowing in on frizz, Phospholipids that are sourced from soybeans offer protection even in humid environments, helping you to maintain smoothness and shine. Indian herb Got Kola encourages strands to be stronger while ensuring hair is lustrous and brimming with vitality.
The shampoo is finished off with an uplifting scent made up of Sweet Pear, Lavender and fresh Mint as well as a sumptuous blend of herbs, flowers and fruits.
Safe for coloured hair. Cruelty and gluten-free.
Free from parabens, sulphates, phthalates, synthetic colours and dyes.
Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favourite Virtue Conditioner.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG- 120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- VIRTUE
- 240ml
- Full Size
Frequently Bought Together
+
Total Price: 406 AED
Add both to basket
VIRTUE Smooth Shampoo 240ml
-
Sulphate Free
-
Vegan
198 AED
Payment will be taken every month. months.
Save 20% Use code! PREP20
In stock
Shipping from the UK. Delivered in 4-5 day working days from dispatch. Additional import duties and taxes (including VAT) may be applicable.
Live Chat
Average connection time 25 secs
Average connection time 25 secs
A luxurious formula designed to target frizz, the VIRTUE Smooth Shampoo helps you to achieve a sleek look for a put-together finish. Formulated with the pioneering protein Alpha Keratin 60ku®, it makes for a potent treatment that’s suitable for day to day use. This superhero ingredient mirrors the keratin found in human hair, allowing it to seamlessly bind to areas that are damaged, leading to impressive reparative results. The shampoo softens rough cuticles to improve your hair’s slick appearance while increasing slip for more manageability.
Blended with Pink Pomelo, which is rich in Vitamins A, C and B1 as well as Zinc, your mane will receive a burst of nourishing goodness to give it a healthier-looking sheen. Narrowing in on frizz, Phospholipids that are sourced from soybeans offer protection even in humid environments, helping you to maintain smoothness and shine. Indian herb Got Kola encourages strands to be stronger while ensuring hair is lustrous and brimming with vitality.
The shampoo is finished off with an uplifting scent made up of Sweet Pear, Lavender and fresh Mint as well as a sumptuous blend of herbs, flowers and fruits.
Safe for coloured hair. Cruelty and gluten-free.
Free from parabens, sulphates, phthalates, synthetic colours and dyes.
Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favourite Virtue Conditioner.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG- 120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- VIRTUE
- 240ml
- Full Size
Frequently Bought Together
+
Total Price: 406 AED
Add both to basket
Other customers bought:
-
VIRTUE One for All 6-in-1 Styler Cream 120ml
Save 20% Use code! PREP20
Save 20%! Use code!: PREP20 . Discount applied to selected products only. Discount applied to RRP offer valid for limited time only, while stocks last.SHOP NOW168 AED -
VIRTUE Healing Oil 50ml
Save 20% Use code! PREP20
Save 20%! Use code!: PREP20 . Discount applied to selected products only. Discount applied to RRP offer valid for limited time only, while stocks last.SHOP NOW194 AED -
VIRTUE Recovery Conditioner 200ml
Save 20% Use code! PREP20
Save 20%! Use code!: PREP20 . Discount applied to selected products only. Discount applied to RRP offer valid for limited time only, while stocks last.SHOP NOW208 AED -
VIRTUE Recovery Shampoo and Conditioner Duo For Dry, Damaged and Coloured Hair
Save 20% Use code! PREP20
Save 20%! Use code!: PREP20 . Discount applied to selected products only. Discount applied to RRP offer valid for limited time only, while stocks last.SHOP NOW369 AED
Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Perfect Hair
Such a good range of shampoos and conditioners that help create healthy hair. I’ve tried a few different ones from the range and they’ve all been good.
Did you find this review helpful?
Great shampoo
I have frizzy wavy hair. Very good shampoo, doesn’t require a lot of it, but I foam my hair 2 times. Super smooth hair, clean.Â
Did you find this review helpful?
Not worth the price
Cleans well but no outstanding results considering the cost
Did you find this review helpful?
Disappointing on long thick hair
Didn’t like it and felt like it made no difference to smoother hairÂ
Did you find this review helpful?
The best
This is the best shampoo I have ever used, smells beautiful and leave hair so soft and shiny
Did you find this review helpful?
Favourite shampoo
Favourite shampoo! This product is amazing for hair that need a good repair & bond all those annoying flyaways down. Four wash’s in and still feels like the first time I use it! Really help my hair come back to life.Â
Did you find this review helpful?
